This book examines the making of human cloning as an imaginary practice and scientific fact. It explores the controversies surrounding both 'therapeutic cloning' for stem cell research and 'reproductive' cloning. The authors analyse the cultural production of cloning, how practices and representations play out in the global arena, and its transformation from science fiction to science practice. Case studies are used to illustrate key fore grounded issues:

• the image of the scientist, scientific expertise and institutions
• the governance of science
• the representation of women's bodies as the subjects and objects of biotechnology
• the constitution of publics, both as objects of media debate, and as their intended audience.

Drawing together the Sociology of Scientific Knowledge, with insights from media and cultural studies, this book offers a timely contribution to debates about the public communication of science and the status of scientific truth. This book will be a valuable companion to students on undergraduate courses in media studies, science communication, cultural studies, science and technology studies and sociology.

This book examines the making of human cloning as an imaginary practice and scientific fact. It explores the controversies surrounding both therapeutic cloning for stem cell research and reproductive cloning. The authors analyse the cultural production of cloning, how practices and representations play out in the global arena, and its transformation from science fiction to science practice. Case studies are used to illustrate key fore grounded issues:

• the image of the scientist, scientific expertise and institutions
• the governance of science
• the representation of women s bodies as the subjects and objects of biotechnology
• the constitution of publics, both as objects of media debate, and as their intended audience.

Drawing together the Sociology of Scientific Knowledge, with insights from media and cultural studies, this book offers a timely contribution to debates about the public communication of science and the status of scientific truth. This book will be a valuable companion to students on undergraduate courses in media studies, science communication, cultural studies, science and technology studies and sociology.

This book moves beyond the narrow focus of much of the work on media and cultural studies to examine the whole process of interaction between the media and the social world. Rejecting approaches which focus only on ownership or discourse or audience reception, this new book from the Glasgow Media Group, examines: promotional strategies; media production; representation and audience responses; as well as broader impacts on policy, culture and society. Using a detailed analysis of the struggle over representation during the AIDS crisis as point of departure, The Circuit of Mass Communication reveals the power of the media to influence public opinion, and the complex interaction between media coverage, audience response and contemporary power relations. Based on extensive empirical research, this book offers a range of challenging insights on media power, active audiences and moral panics.

How does the media shape the way we think about child sexual abuse? Combining in-depth analysis of media representations of the crimes, with focus group discussions and interviews with around 500 journalists, campaigners and a cross-section of 'the public', Jenny Kitzinger reveals the media's role in contemporary society. Which stories attract attention and why? Answering this and other questions, Kitzinger demonstrates how media reporting can impact on people's knowledge of the 'facts', perceptions of risk, sense of appropriate policy responses and even how we interpret our own experiences. Looking at feminist initiatives to challenge sexual violence, the emergence of incest as a social problem and the development of new survivor identities. She also explores stereotypes around sex offenders,interrogates protests against 'paedophiles-in-the-community' and presents a detailed analysis of the impact of scandals about disputed abuse accusations. This book is essential reading for anyone interested in theories of media influence, identity and social change or who wishes to encourage responsible journalism. It is also a key resource for anyone concerned about sexual violence and the protection of children or who is attempting to design intervention strategies.

This book critically examines the potential of, and suggests ways forward in, harnessing a versatile and powerful method of research - focus groups. The book challenges some of the emerging orthodoxies and presents accessible, insightful and reflective discussions about the issues around focus group work. The contributors, an impressive group of experienced researchers from a range of disciplines and traditions, discuss different ways of designing, conducting and analyzing focus group research. They examine sampling strategies; the implications of combining focus groups with other methods; accessing views of `minority' groups; their contribution to participatory or feminist research; use of software packages; discourse analysis; and the epistemological and political underpinnings of research.

This book critically examines the potential of, and suggests ways forward in, harnessing a versatile and powerful method of research - focus groups. The book challenges some of the emerging orthodoxies and presents accessible, insightful and reflective discussions about the issues around focus group work.

The contributors, an impressive group of experienced researchers from a range of disciplines and traditions, discuss different ways of designing, conducting and analyzing focus group research. They examine sampling strategies; the implications of combining focus groups with other methods; accessing views of `minority' groups; their contribution to participatory or feminist research; use of software packages; discourse analysis; and the epistemological and political underpinnings of research.

The Circuit of Mass Communication moves beyond the narrow focus of recent work in media and cultural studies to examine the whole process of interaction between the media and the social world. Rejecting approaches that focus only on production, discourse, or audience reception, this new volume examines promotional strategies, government advertising, media production, representation, and audience responses as well as broader impacts on policy, culture, and society. Using a detailed analysis of the struggle over representation during the AIDS crisis, the authors reveal the power of media to influence public opinion and the complex interaction between media coverage audience responses, and contemporary power relations. Based on extensive empirical research, this book offers a range of challenging insights on media power, active audiences, and moral panics that will be of value to media students, sociologists, and social policy and health specialists.